🧩Most handmade business owners can't decide between the two, however, it isn't that tough to choose.⠀ You should choose your social media platform based on your marketing & branding strategy.⠀ 🎨⠀ In a nutshell - If you have a more "visual" brand, then, go for Instagram but if you are looking to build a more "informative" brand, then, facebook is better suited.⠀ ⠀ 🎯If you are not sure of your strategy yet, then, facebook is a good place to start as FB has more users and the chances of your target audience being on FB are high. FB also has great communities & groups which you can join to promote your brand and it also has great features for small businesses like shop, appointment booking etc.⠀ ⠀ 👉🏻Here's how you can test which platform is suitable for you:⠀ ❶ Choose one of the two as your primary platform and tailor all your content to suit it. So, if Instagram is your primary platform, plan for a visually appealing grid & write your captions accordingly. ⠀ ❷ Automate cross posting from facebook to instagram or vice - versa. Do this to increase your discoverability.⠀ ❸Test which platform gets more engagement / more orders. ⠀ ❹Lastly, do a poll amongst your customers to determine which platform they prefer⠀ ⠀ I hope this helps!!!! If you have any questions do drop me a message.⠀ ⠀ xoxo⠀ Shreya⠀
This post was originally shared on Social media.