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Quick Tip - Facebook or Instagram: What should you choose for your business?

🧩Most handmade business owners can't decide between the two, however, it isn't that tough to choose.⁠⠀ You should choose your social media platform based on your marketing & branding strategy.⁠⠀ 🎨⁠⠀ In a nutshell - If you have a more "visual" brand, then, go for Instagram but if you are looking to build a more "informative" brand, then, facebook is better suited.⁠⠀ ⁠⠀ 🎯If you are not sure of your strategy yet, then, facebook is a good place to start as FB has more users and the chances of your target audience being on FB are high. FB also has great communities & groups which you can join to promote your brand and it also has great features for small businesses like shop, appointment booking etc.⁠⠀ ⁠⠀ 👉🏻Here's how you can test which platform is suitable for you:⁠⠀ ❶ Choose one of the two as your primary platform and tailor all your content to suit it. So, if Instagram is your primary platform, plan for a visually appealing grid & write your captions accordingly. ⁠⠀ ❷ Automate cross posting from facebook to instagram or vice - versa. Do this to increase your discoverability.⁠⠀ ❸Test which platform gets more engagement / more orders. ⁠⠀ ❹Lastly, do a poll amongst your customers to determine which platform they prefer⁠⠀ ⁠⠀ I hope this helps!!!! If you have any questions do drop me a message.⁠⠀ ⁠⠀ xoxo⁠⠀ Shreya⁠⠀

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I'm Shreya

I'm a social media marketing expert and coach on a mission to help women entrepreneurs build an online business. I am the founder of Womenpreneur Academy - an online community for women in business.


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