In this video, I will be sharing a tutorial on how to edit your Instagram bio as well as I will be sharing some key points to keep in mind which will help you optimize it and help you increase your followers!
Why is the Instagram bio important?
Your Instagram bio creates your first impression as it's the first thing that people see when they visit your profile and remember first impressions can be lasting.
This bio section is your introduction. It helps visitors understand what your profile is about, what your brand is about, and also helps them make up their mind if they want to follow you or not. And all of this is a decision taken in a few seconds based on your Instagram bio.
If your bio is clear and impressive, it will automatically make people want to explore your profile and engage with it.
The entire section that you see above your story highlights is the bio section.
So let's take a look at each one of them.
How to edit your Instagram bio
To edit your profile, go on the edit profile button
Edit your Instagram Profile Photo
Right at the top is your photo.
If you are a personal brand, put your head shot here.
If you have a logo, put that, but make sure that it is legible, it should be readable so that people can identify your photo.
If you put a logo, it should fit inside the circle properly and not get cut.
Edit your Instagram username
The next thing that I want to talk about is your username. Your username is the handle, which is seen right at top of Instagram. This is how people will tag you now.
Tip: Ideally, this should be a brand name and you should not change this frequently
Edit your Name
The best thing about name is that it is searchable. So put a few keywords in your name section.
Now most people won't be looking for you by your name if they don't know you. But they will be looking for keywords related to your product.
So example content creator, fitness Coach, virtual assistant, handmade jewelry.
You get the point right?
No one who doesn't know me will search directly for Shreya Sharan Pawar, but it they might be searching for online marketing, social media tips, etc. So that is what I use in my name section because the probability that when people are searching for these terms, my profile might show up in the search results.
And I also want to point out here that a lot of people make the mistake of simply copying the username here, which is such a waste because your username is already there at the top.
So use the space to be more effective to be more effective and communicate more about your work about your brand, and the best thing about this section is that there is no limit to the number of times that you can change your name, so keep experimenting with different keywords and see what you resonate with.
You don't have to worry that once you've put a keyword you can't change it again.
You can keep tweaking it till you are happy with it.
Now the next thing is your website. Now Instagram allows you to put only one link here. So you have to be very effective. You can use this space to direct people to your website or your payment page to download your lead magnet or your latest YouTube video etc.
Then we come to the bio section. I see so many people making this mistake of leaving the space empty and then they wonder why their followers are not increasing.
This is a space where you talk about - what you do and what is unique about you. This statement should convey to your visitors what you offer.
How will following your account benefit them?
Or what is your brand about?
You can mention things like any features or achievements that you've received.
What is your unique selling point?
Any new launches that you have happening?
You can even use hashtags in this section to make it make it searchable now again. This section is not permanent.
You should keep updating this space to keep your visitors informed about whatever is happening in your in your company.
Now use a category here which best fits your line of work or your brand and you have an option of keeping this visible or not.
Then you come to the contacts option. Now you should at least have one or two ways for people to contact you that is either by email or by phone.
And if you're a service provider or a coach you can insert appointment booking link here
That's all that you need to do to control your instagram bio section. So these are some tips which will help you make the most out of Instagram.
Now here's what I want you to do.
Take a screenshot of your Instagram bio. This will be your before your picture.
Make all the edits and implement all the tips.
Insert keywords in your name, update your description, complete your contact section.
Now take another screenshot which will be your after picture.
Now post both of these your before and your after picture on your stories and tag me at @shreyasharanpawar and I will feature you on my profile.
I hope you found this useful. Do let me know if you want me to make more such tutorials and share more such tips and I'll be happy to do so.
So take care and enjoy editing your Instagram bio.