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Quick Tip - What Is Your Unique Selling Point?
- Shreya Sharan Pawar
- Jan 7, 2020
- 1 min read
đHow are you different from other sellers in your industry??â ââ USP is a very important concept in marketing & branding but is often overlooked by most creative business owners.â The result?â đ„±You end up being like hundreds of other brands already in the market... and that is soooo boring!!!!â _â So let me ask you:â What makes you stand apart from your competition?â Why should your customers choose you over other brands?â _â And if you don't have an answer to these two questions, i suggest that you go back to the drawing board and work on a differentiator that will help you be uniquely "you".â đżâ I help my students determine a super strong USP for themselves in my online course - Grow Your Creative Business through various exercises. But, here are some ways in which you can find one for yourself:â 1. unique products / unique ingredientsâ 2. unique packagingâ 3. customer segment you cater toâ 4. your brand valuesâ 5. customer serviceâ â Check out these brands on Instagram which have a very distinct USP:â @dulhanamaâ @champsfleurâ @nikitaavyasâ _â đLet me know what your USP is so that I can check out your work!!!â If you have any questions about this, do message me.â â Cheers,â Shreyaâ
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