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Quick Tip - What Is Your Unique Selling Point?
- Shreya Sharan Pawar
- Jan 7, 2020
- 1 min read
šHow are you different from other sellers in your industry??ā āā USP is a very important concept in marketing & branding but is often overlooked by most creative business owners.ā The result?ā š„±You end up being like hundreds of other brands already in the market... and that is soooo boring!!!!ā _ā So let me ask you:ā What makes you stand apart from your competition?ā Why should your customers choose you over other brands?ā _ā And if you don't have an answer to these two questions, i suggest that you go back to the drawing board and work on a differentiator that will help you be uniquely "you".ā šæā I help my students determine a super strong USP for themselves in my online course - Grow Your Creative Business through various exercises. But, here are some ways in which you can find one for yourself:ā 1. unique products / unique ingredientsā 2. unique packagingā 3. customer segment you cater toā 4. your brand valuesā 5. customer serviceā ā Check out these brands on Instagram which have a very distinct USP:ā @dulhanamaā @champsfleurā @nikitaavyasā _ā šLet me know what your USP is so that I can check out your work!!!ā If you have any questions about this, do message me.ā ā Cheers,ā Shreyaā
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