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🙃How are you different from other sellers in your industry??❓ USP is a very important concept in marketing & branding but is often overlooked by most creative business owners. The result? 🥱You end up being like hundreds of other brands already in the market... and that is soooo boring!!!! _ So let me ask you: What makes you stand apart from your competition? Why should your customers choose you over other brands? _ And if you don't have an answer to these two questions, i suggest that you go back to the drawing board and work on a differentiator that will help you be uniquely "you". 🌿 I help my students determine a super strong USP for themselves in my online course - Grow Your Creative Business through various exercises. But, here are some ways in which you can find one for yourself: 1. unique products / unique ingredients 2. unique packaging 3. customer segment you cater to 4. your brand values 5. customer service Check out these brands on Instagram which have a very distinct USP: @dulhanama @champsfleur @nikitaavyas _ 💖Let me know what your USP is so that I can check out your work!!! If you have any questions about this, do message me. Cheers, Shreya
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