Everyone’s talking about F-commerce. Yes, selling through Facebook. That brings me to a great option tried and tested by myself – Facebook groups.

As an alternative or addition to selling products on your website, Facebook groups have proven to be the next best thing that entrepreneurs world over have taken to. However, speaking with a number of women entrepreneurs in India, I was surprised to hear that they hadn’t got the hang of it.

Well, only because most of them seemed to have started on the wrong foot. Using Facebook groups for sales is as simple as finding the right selling-buying / shopping groups, figuring out the authentic from the spammer group and doing the right thing once you’re on the right groups.

Wondering why must you sell on Facebook groups? Here’s why:

  1. It is an avenue to find potential clients when you’re starting off.

  2. You reach a targeted audience. The groups are a platform to find like-minded people for buying and selling.

  3. A large pool of people, over 1.94 billion to be precise! Now imagine how many eye balls your products can attract.

  4. If you’re just starting off, this is where you can test the waters.