Let me be brutally honest – The market is filled with numerous nameless freelancers who offer the same expertise as you. So, in this sea of freelancers, would you like to become just another nameless freelancer? Or would you want to stand out and distinguish yourself from the rest?
There is only one thing that you can do that will make you more noticeable and more desirable to your clients; and that one thing is
establishing yourself as a brand.
Sometimes, we dive into the sea thinking that we’d learn swimming by just observing others but what we don’t think about is that what if the others are swimming the wrong way? Just because most freelancers don’t brand themselves, that doesn’t imply that even you shouldn’t brand yourself. In today’s world, branding has become more important than ever, and you’d be surprised at the magic branding can do for you and your business.
So, what are you waiting for? Read on to know why branding is important for you as a freelancer.
1. Establish yourself as an expert
The best part about establishing yourself as a brand is that in the entire process, you understand your core strengths and weaknesses more closely. This exercise allows you to reflect and know yourself better. As a result of this, you can figure out what your unique selling point is and work your business around it. You can thus establish yourself as an expert based on your unique selling point.
2. Easier to find you
Establishing yourself as a brand and putting your unique selling point out there makes you stand out in the crowd. Hence, you become recognizable and it becomes easier to find you. The market talks about you, you’re visible on social media and your brand shows up in the top Google search results. You become the golden sheep in the herd of the white ones!
3. Build Trust and Credibility
Your clients would rather trust you more as a brand than as a freelancer without an identity. When you create a strong brand for yourself, people perceive you as a market leader. Hence, you become more credible and trustworthy. However, the work that you do must complement your image/brand, for people to not lose the faith and trust in you and your business.
4. Gain an edge over your competition
It’s easy getting lost in the sea of freelancers and entrepreneurs. Branding is an extremely unique exercise that allows you to gain an edge over your competition. Every brand has its own personality and you gain an edge over your competition the moment your brand’s personality becomes appealing than the others. However, you need to consistently work to enhance your brand so as to not lose the edge.
5. Spike your perceived value
There is a correlation between branding and being successful. If you’ve established yourself as a brand, people are going to perceive you and your business as more successful. Also, as mentioned earlier, people trust brands more than people trust people. So, there you go! You’re perceived as more successful and reliable, and hence, your overall perceived value will increase manifold.
6. Gain confidence
Establishing yourself as a brand doesn’t only change the way people perceive you, but it also changes the way you think about yourself. Establishing yourself as a brand can take you places, make you more successful, and bring you more recognition and money! All of this certainly boosts your confidence and accelerates your growth further.
7. Attract more clients
Well, this one is a no-brainer and the ultimate goal of any business. So, all the factors mentioned above will get you more clients and then eventually, boost your revenue and accelerate your business! Establishing a strong brand will help you strengthen your position in the market and open more doors for you!
Now, here’s an exercise for you that will help you work towards creating a brand for yourself. Download the activity sheet, figure out where you are lacking (the problem areas), understand what you need to do to build a strong brand, and get started. Go step-by-step, and watch your business transform for the good, as you establish yourself as a brand!
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