Making deeper connections with your customers is the basis for all heart-centered businesses. It involves taking things further than usual customer service activities like – answering queries, dispatching orders, troubleshooting etc – it’s about doing small things to make them feel special.
Happy customer are the best brand ambassadors and that is priceless!
In my years as a small biz owner, I have made lifelong friends with many of my customers. They are not only the best spokesperson for my brand but have also helped me in numerous ways like designing my product packaging, helping me with content writing and graphics and even advising me on my personal life.
Building these relationships has been the most important aspect for me and I have used the following ideas time and again to delight and excite my customers:
Send handwritten notes
Receiving a handwritten note has its own joy. Send a thank you note with your orders and show your appreciation.
Wish them on their birthday